We will look for his tweets, statements, opinion pieces, and controversies that will take us towards Zambian Observer’s media bias. In this section, we will look if Zambian Observer CEO supports or sponsors any political party directly or indirectly. We will analyze popular persons or editors of Zambian Observer that are directly or indirectly linked to any political party or ideology. Popular editors of Zambian ObserverĪny popular person or editor associated with the Zambian Observer will also speak a lot about Zambian Observer’s media bias. We will flip through Zambian Observer social media accounts to look for clues that suggests Zambian Observer media bias. Several newspapers make controversial statements or tweets on social media that reflect their affinity towards any ideology. Zambian Observer’s controversial statements and tweets Therefore, to further substantiate our claims, we will write about Zambian Observer’s audience whether they are democrats or republicans in their political affinities. The audience of Zambian Observer also strongly suggests its media bias. To substantiate our claims about Zambian Observer’s media bias inclination, we will cite these highly reliable sources and research from reputed organizations. Several reputed fact checking and media bias analytics organizations conduct thorough surveys and research to write about Zambian Observer media bias. Media Bias Articles from Research Papers, Institutions, etc. Under this section, we will look out for any previous allegations against Zambian Observer by any political leader, party, organization or readers to support if Zambian Observer is biased towards left, right or center. In this section, we will observe if any political leader has criticised Zambian Observer in the past to support our arguments. Political leader’s Criticism of Zambian ObserverĪ political leader’s frequent criticism of Zambian Observer will also suggest about political inclination of the newspaper. We will look out for candidates that Zambian Observer has endorsed in previous presidential elections to support Zambian Observer’s political bias. Zambian Observer Endorsement of PresidentĮndorsement of presidential candidates in elections comments strongly about a newspaper’s affiliation towards left or right. that suggests any bias of Zambian Observer towards any side of the spectrum. We will rummage through previous headlines of Zambian Observer to look out for usage of influential language, adjectives, emotionally charged words, etc. Zambian Observer Emotional Influence & Adjectives in Headlines We will observe, analyse and comment on the Zambian Observer language used, presidential endorsement, controversies, allegations, political views of Zambian Observer’s editors, etc. This affected other management positions where recruitment had also taken place.Under this section, we will briefly explain the factors that contribute towards our media bias conclusion for Zambian Observer. It may have had to do with security clearance procedures. n the process of consulting the Attorney General on the contract issue, ZNBC Board was informed the actual recruitment process had omitted one crucial element. The Board was duly informed about the Minister’s concerns and sought clarity on legal implications of the offered contract. It was in the process of seeking to consult the Board she heard the contract of offer had already been given to Maureen but seems only her signature was on it.Ħ. In others words, The Minister wanted to engage the Board to scrutinize the choice by considering other factors other than just scores for the candidates because a single panel member could easily affect scores. She wanted the Board to be thorough in its approach so that there was integrity and credulity in the process.ĥ. As far as the Minister was concerned, two points separating the two candidates was too narrow to influence the final choice. Comments focused on Berry Lwando’s broadcasting acumen, technical capabilities, media experience, precious experience of managing ZNBC at Director level, exposure to Multichoice where he served as CEO for the Multichoice Talent Factory and his emotional intelligence. The second candidate, Berry Lwando was beaten by about a margin of two points by Maureen but appeared to have had far better favourable comments than the selected top candidate. The Minister realised the Board has based its selection purely on scored points without consideration for comments made by members of the panel. It later submitted the list of the top three to the Minister of Information and Media for information, with the top candidate Maureen Nkandu.Ĥ. The Board selected former broadcaster Maureen Nkandu. Out of the six candidates, three were selected for further board consideration.ģ.
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